How Client Advisory Services Make You Indispensable

Kaleb Buckner

How Client Advisory Services Make Your Firm Indispensable

Client Advisory Services (CAS) blend traditional accounting with strategic advisory to help businesses make informed financial decisions. This article explores what CAS is and how it can benefit your firm by offering forward-looking financial insights and comprehensive support.

Understanding Client Advisory Services (CAS)

Understanding Client Advisory Services (CAS)

Client Advisory Services (CAS), also called client accounting advisory services (CAAS) or financial planning and analysis (FP&A) consulting, blends traditional accounting with the forward-looking strategic support businesses need to make smarter, data-driven decisions. By providing these mission-critical insights, your firm becomes truly indispensable to clients.

Conventional accounting focuses on historical data, but client advisory services take a proactive approach to deliver data for growth planning, forecasting, and overcoming financial challenges. Expanding into advisory services empowers your firm to meet diverse client needs and build stronger long-term relationships.

Key CAS offerings include:

  • Tax Planning: Ensures compliance while minimizing liabilities.
  • Cash Flow Forecasting: Helps clients manage future inflows and outflows.
  • Budgeting: Supports financial planning and performance monitoring.
  • Industry Benchmarking: Compares business metrics to peers for insights.
  • Outsourced CFO Services: Delivers high-level financial strategy without hiring in-house.

Shifting from reactive reporting to strategic advising is how your firm can become essential partners in the success of your clients and offer a new level of value.

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The Role of Technology in CAS

The right technology is key in making the transition into client accounting advisory services smooth for your firm. Accounting firms can implement technology to spearhead this shift:

  • Use cloud-based accounting practice management tools and the metrics they provide to identify current clients that could most benefit from these services.
  • Automate client financial data monitoring and workflows with precision to support accurate forecasting, benchmarking, and budgeting – without increasing your manual workload.
  • Seamlessly track tasks and projects from start to completion to keep your firm in sync with every step of client work.

It's critical to have a strong toolkit when you expand into client accounting services at the advisory level – otherwise, it could overwhelm your team. Focusing on tools with automation capabilities is key to free up the time you'll need for high-level CAS.

Mango Practice Management is how accounting firms seamlessly expand into client advisory services. Automate workflows, get real-time data insights, and unlock the freedom to deliver your clients a new level of value. See our tools in action – book a demo now.

How CAS Helps Accounting Firms Deliver More Value

Benefits of implementing client accounting advisory services for accounting firms.

Client advisory services can be hugely beneficial for your accounting firm, setting you up to deliver more value by:

  1. Increasing revenue with specialization and value-based pricing
  2. Strengthening client relationships year-round
  3. Offering tailored services that secure a competitive advantage

When you can meet the evolving business needs of your clients, your firm becomes indispensable and delivers a higher level of service (with the profitability to match).

Increasing Revenue Potential

Firms that offer client advisory services can significantly increase their profit potential with the ability to broaden service offerings, capture a larger market share, and command higher fees through value-based pricing models. Many firms report substantial revenue growth after adopting CAS, making it a vital part of long-term sustainability.

Strengthening Client Relationships

Client advisory services foster continuous engagement and proactive communication. Instead of periodic interactions around tax time, CAS allows firms to stay connected with clients year-round. When you can address challenges as they arise, offer timely advice, and adjust strategies based on real-time financial reporting, you hold the position of a trusted advisor who is invested in your client's success.

Securing a Competitive Advantage

Clients are increasingly seeking firms that can provide proactive and tailored advisory services. This demand for specialized expertise positions firms offering CAS as leaders in the industry. By delivering comprehensive solution that includes strategic planning, industry benchmarking, and financial insights, you stand out from your competitors.

Smart practice management and automation tools give you an additional edge. When you can automate routine tasks and focus on strategic advisory roles, you'll free up time to focus on providing top-tier service.

3 Practical Steps to Integrate CAS into Your Firm

Broadening client accounting services to the advisory level requires strategic planning. Walk through the steps to integrating client advisory services into your firm below, from developing a sound business plan to choosing the right technology.

1. Develop a Business Plan

Your CAS business strategy should outline detailed value-based pricing strategies, not hourly billing, to reflect the additional value provided. Be sure to include staffing requirements to ensure you have the necessary resources to deliver high-quality services as you transition.

Key performance indicators (KPIs) are another essential component of developing your business plan. These metrics help measure the success of CAS implementation at different stages and provide insights into areas that may require improvement down the road. A well-developed business plan guides the implementation process and sets the foundation for long-term success.

2. Train and Upskill Staff

Enhance your advisory capabilities by ensuring you and your team can utilize technology effectively, accurately forecast and analyze detailed financial insights, deliver specialized services your clients may need, and practice proactive communication.

Continuous education and professional development programs are essential for staff to deliver high-value client advisory services in specialized areas such as mergers and acquisitions, financial planning, and risk management. These programs should focus on developing both technical and soft skills necessary for effective client interactions.

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3. Choose the Right Technology

Today's clients want personalized financial advice and real-time insights – and you'll need to leverage advanced technologies to meet these growing demands. Accounting practice management software with workflow and client management capabilities is essential for managing client accounting services and enhancing operational efficiency.

Smart tools can be your most powerful competitive advantage in a crowded market. Prioritize features like real-time data, automated workflows, and seamless project tracking for better client engagement and operational decisions.

Powering Modern CAS Delivery with Mango Practice Management

Using technology to enhance client accounting advisory services.

You wouldn't file client taxes without the proper documentation in order – and you shouldn't shift into client advisory services without a comprehensive toolkit to streamline the switch. Mango Practice Management software is the thread that ties it all together. Use it to:

  • Automate routine tasks to focus on advisory services, not admin work
  • Identify ideal CAS clients with real-time financial reporting and data
  • Track tasks, projects, and due dates with auto-notifications for firm-wide coordination
  • Securely share documents and request eSignatures to keep projects moving forward

Mango delivers the features you need to successfully step into client advisory services, like real-time reporting, workflow management, and automated communication. When projects run on autopilot, your firm keeps clients engaged, meets every deadline, and provides tailored services with more value for clients.

Automate Manual Tasks

Automation is a key component of Mango Practice Management. With set-and-forget internal processes, you can focus on higher-value activities. Nearly 77% of general accounting processes can be effectively automated with Mango, including data entry, reconciliation, and financial reporting. Managing accounting services with automation makes your firm nimble, fast, and efficient with fewer errors.

Identify Ideal CAS Clients

Mango Practice Management offers tools that help firms identify clients who are most likely to benefit from CAS based on their specific needs, financial health, growth potential, and willingness to engage in advisory services. Detailed financial reporting and insights are your solution to quickly find best-fit clients that stick around and deliver personalized service with maximum value.

Task and Project Tracking

Keep up with every task, project, and deadline within Mango for easy coordination across the firm. Get automatic notifications when tasks are coming up or overdue, monitor project status, and see next steps at glance to stay on track internally and with clients.

Secure File Sharing

MangoShare works within Mango Practice Management and takes the hassle out of gathering client documents and eSignatures. Show clients they're protected with ironclad security and bank-level encryption to step into your advisory role with confidence. Sending and receiving the documents you need has never been easier.

Client Advisory Services Make You Indispensable. Mango Makes it Easy.

Future trends in client accounting advisory services with a focus on technology.

Client advisory services can set your firm apart and open up a new stream of revenue – but the key to delivering them efficiently and profitably lies in the right tools. Mango Practice Management empowers you to automate busywork, streamline workflows, and surface the financial insights to help your clients thrive. Whether you're just launching CAS or scaling your existing services, Mango is where you'll get the visibility, structure, and time to lead with strategy.

See how it all comes together with Mango. Book a demo today and start building your advisory advantage with tools that power your firm's evolution.

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