How to Make Non-Billable Hours Count | Mango Due Date Monitoring Software 

Tim Sines

In the never-ending hunt for more billable hours, it’s easy to forget that a big part of increasing profitability is being able to charge more for the work we do. Making new contacts, strengthening your team, developing your brand, incorporating new skills, and even making sure your proposals are top-notch are all examples of “non-billable” activities that can go a long way to increasing your firm’s profitability. 

If you currently think of non-billable time as wasted or useless, flip your attitude and see the glass half-full: by refining your image and adding more to your roster, you can charge more for the business you do get. Below are some tips to help you put every non-billable minute to good use.  

Re-engage Old Prospects 

Slow business presents the perfect opportunity to reach out to past customers and attempt to  re-engage them. Before you pick up the phone, jot down a few things your firm has changed since you last spoke—did you acquire a new client portal software that protects client data? Have you added new team members who can give your client more personalized attention? Have you switched over to digital time and billing software, instead of tracking hours manually? If so, now is a great time to share your new changes and pitch a bigger, better you. 

Another strategy is to consider how they’ve changed. Take a moment to browse a client’s social media, and you may find that they’ve had a new baby, revamped their business, or had some other big life change. Showing interest in the other party’s life is often a much more effective business strategy than a sales pitch. 

Gather Feedback from Clients

Another great way to take advantage of a slow period is to gather customer feedback. While it may be hard to hear, understanding areas where your firm can improve will help you deliver a better client experience (and, optimally, raise your rates). You might create and distribute a survey that asks clients where they feel you can improve. Or, you could simply reach out to clients in person or by phone, and reward them for their time with a discounted rate.

Polish Your Online Reputation 

Many accounting firms forget that in the digital age, almost all non-referral clients will come from Google. That means that it’s essential to manage your online reputation just as you do your website and social media accounts. If a Google search of your firm yields a lot of low-star reviews, take some time to repair your image. This can be accomplished by reaching out to clients and offering an incentive to remove the review, or, if that’s not possible, crafting a polite response that shows searchers you are able to react professionally to criticism. (Never respond angrily to a bad review—this will almost always place you in a bad light, not the client.) 

You can also even the odds by reaching out to good clients—the ones who have been pleased with your services—and asking them to leave a positive review that will balance out the negative. Remember, you have about three seconds to convince a prospect to investigate your firm—so those little stars are worth spending some time on!  

Upgrade Your Accounting Due Date Monitor Software 

What does your firm currently use to keep track of impending deadlines? How do your employees keep track of their hours, and convert those hours into invoices? When you share sensitive client data, is it on a safe, encrypted server? All of these are questions you should be asking yourself—and if your answers aren’t satisfactory, you can resolve them all by investing in accounting due date monitoring software. 

Accounting time trackers like Mango are a simple, affordable way for accounting firms to keep all balls in the air at the same time— client management, time entry, invoicing, reporting, data security, and more. To view our products in action, request a free demo here. And the next time you find yourself with some non-billable hours on your hands, use them to their best potential! 

Blog Categories

Recent Articles

2 clients are smiling while the CPA is discussing

Shifting Gears: Offering Client Advisory Services Post Tax Season

If you run your own practice, you know all too well the…

Happy Fourth Anniversary! Celebrating the Release of Mango’s ImagineShare Client Portal & eSignature Module

Happy Fourth Anniversary! Celebrating the Release of Mango’s ImagineShare Client Portal & eSignature Module

At Mango, we enjoy a good celebration-and we can’t think of a…

Accountants How to Stop Leaving Money on the Table

Accountants: How to Stop Leaving Money on the Table

One big challenge that accountants, medical practitioners, lawyers, and all independent contractors…

Integrated Payments System at Your Accounting Firm

The Pros and Cons of Integrated Payments

In this post, we discuss why you should use an integrated payments system at your accounting firm, along with three considerations to keep in mind.

What is a realization rate

How To Increase Your Realization Rate

In this guide for accountants, we discuss what is a realization rate, and how you can use this metric to improve your firm’s profitability.